Program welcomes proposals for creative, engaging projects that align with the U.S. Embassy’s main objectives. That includes strengthening the Serbian-U.S. relationship and explaining U.S. culture, society, values, and policies to Serbian audiences. The Embassy is also working with Serbia’s government, civil society, business community, and other partners on promoting economic development and fighting brain drain; strengthening democracy, including through supporting civic participation; encouraging a free press and human rights; and advancing regional stability and cooperation. Progress in those areas should assist Serbia on the path toward its stated goal of European Union (EU) membership.